Comments on: The Oreo of Business – Strategy and Tactics http://abel-communications.com/2010/01/the-oreo-of-business-strategy-and-tactics/ Thu, 20 May 2010 04:11:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shira Abel Shvo http://abel-communications.com/2010/01/the-oreo-of-business-strategy-and-tactics/comment-page-1/#comment-125 Shira Abel Shvo Sun, 31 Jan 2010 12:12:37 +0000 http://abel-communications.com/?p=378#comment-125 In most companies the people who decide the strategy are not the ones who implement the tactics to achieve the goal that the strategy hopes to reach. As such implementation should be part of the strategy (which is my point) but often isn't. Strategy is the quantitative time related goal. Tactics are the actions which achieve that goal. I interpret the phrase "It's not about the conversation" as a divorce of strategy and tactics. It is about the conversation, it is also about the goal, message and method of said conversation. In most companies the people who decide the strategy are not the ones who implement the tactics to achieve the goal that the strategy hopes to reach. As such implementation should be part of the strategy (which is my point) but often isn’t.

Strategy is the quantitative time related goal. Tactics are the actions which achieve that goal.

I interpret the phrase “It’s not about the conversation” as a divorce of strategy and tactics. It is about the conversation, it is also about the goal, message and method of said conversation.

]]> By: Lyndon Antcliff http://abel-communications.com/2010/01/the-oreo-of-business-strategy-and-tactics/comment-page-1/#comment-124 Lyndon Antcliff Sun, 31 Jan 2010 12:01:22 +0000 http://abel-communications.com/?p=378#comment-124 "A strategy that a company can’t implement is useless." I agree with this statement, who wouldn't. But I think you are missing the point, implementation is part of the strategy. It may be down to how the term "strategy" is interpreted as I am aware that not everyone agrees on the same usage. My thinking is that strategy is the overall action that allows you to reach the required objectives and of course implementation is a crucial part of this. So I don't think anyone is arguing that it is not. “A strategy that a company can’t implement is useless.”
I agree with this statement, who wouldn’t. But I think you are missing the point, implementation is part of the strategy.

It may be down to how the term “strategy” is interpreted as I am aware that not everyone agrees on the same usage. My thinking is that strategy is the overall action that allows you to reach the required objectives and of course implementation is a crucial part of this.

So I don’t think anyone is arguing that it is not.

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