Do Brands Matter?

This was sent to me by Debra Askanase – she does non-profit & this blog post is being posted everywhere in that world. However, I think the message of Ije Nwokorie, Senior Strategist, Wolff Olins goes far beyond the non-profit world. It’s a nice reminder that our brand is our intent and not just our image.

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This entry was posted on Wednesday, May 19th, 2010 at 9:55 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Do Brands Matter?”

Mikel King Says: May 19th, 2010 at 10:11 pm

Very nice to see that some feel even during the Great Recession brands do matter. Thanks for putting this together.

Cheers,
m!

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