One. Single. Tweet.

Conan O’Brien being interviewed by Google, it’s funny, yes – but it’s also very very interesting. Conan talks about how he sent out a single tweet announcing his upcoming tour on Twitter.

And then didn’t spend a single dollar on traditional advertising – the tour was sold out within hours.

One.

Single.

Tweet.

http://abel-communications.com/wp-content/plugins/sociofluid/images/digg_48.png http://abel-communications.com/wp-content/plugins/sociofluid/images/reddit_48.png http://abel-communications.com/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://abel-communications.com/wp-content/plugins/sociofluid/images/delicious_48.png http://abel-communications.com/wp-content/plugins/sociofluid/images/technorati_48.png http://abel-communications.com/wp-content/plugins/sociofluid/images/google_48.png http://abel-communications.com/wp-content/plugins/sociofluid/images/facebook_48.png http://abel-communications.com/wp-content/plugins/sociofluid/images/twitter_48.png

This entry was posted on Tuesday, May 11th, 2010 at 5:50 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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2 Responses to “One. Single. Tweet.”

  1. ahuvah Says: May 11th, 2010 at 5:57 am

    if you had his brand name recognition, you two could just send out one tweet. but if you do not have the brand awareness, that tactic does not work.

  2. Shira Abel Shvo Says: May 11th, 2010 at 6:03 am

    Hey Ahuvah,

    There are loads of companies that have his brand recognition and don’t use Twitter to this extent. Also – it can be built.

    -s

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