Abel Communications is a marketing consulting firm specializing in relationship marketing – giving value through highly effective marketing communications, social media and internet marketing. Providing high-tech, internet, and other companies worldwide a focused written voice to the customer. Companies’ bottom lines benefit for the long term when clients have trust and loyalty in the brand – and that loyalty is built through communication.

Abel Communications was founded in 2006 by Shira Abel-Shvo.

Principal

Shira Abel is a customer-oriented business development and relationship marketing professional with experience in technology, leadership and people management. Her experience ranges from marketing in a small hardware start-up to managing a customer service team in an established multi-million dollar annual revenue medium-sized Internet software company. She has a strong track record of success in customer retention, recognizing trends, and reviewing analysis to discover potential opportunities, as well as building the team necessary to design and deliver effective client solutions. In addition, she’s spoken worldwide at universities and conferences on using social media for competitive advantage and reputation management. MBA from Kellogg School of Management.

An internet geek and early adopter, Shira spends her free time learning about new things online and reading about business, social media and marketing trends.