Abel Communications is a marketing consulting firm specializing in relationship marketing – giving value through highly effective marketing communications, social media and internet marketing. Providing high-tech, internet, and other companies worldwide a focused written voice to the customer. Companies’ bottom lines benefit for the long term when clients have trust and loyalty in the brand – and that loyalty is built through communication.

Abel Communications was founded in 2006 by Shira Abel-Shvo.

Principal

Shira Abel-Shvo is a high energy customer oriented marketing professional with over 20 years of customer service experience and 10 years of broad-based internet technology experience working in a variety of organizations – including both marketing in a small hardware start-up and managing a customer service team in an established medium-sized internet software company. She has a track record of success in customer retention, identifying the strengths and weaknesses of a business, as well as building the team necessary to design and deliver effective client solutions.

Currently Shira runs Abel Communications, owns a blog about interior design called Tchochkes, and is studying for her Executive MBA in the Kellogg-Recanati program at Tel Aviv University. This program is a joint degree between Kellogg at Northwestern and Recanati at Tel Aviv University.

An internet geek, Shira spends her free time learning about new things online and reading about interior design, social media and marketing trends.