I spoke at SphinnCon Israel on Sunday about Reputation Management – specifically on how to manage control the noise once the rumors are flying. I wanted to keep the subject focused (we only had 8 minutes to speak) so I didn’t mention one more important aspect – you can get positive noise out there to [...]
So many people, so many social networks. So much information. So much chaos.
Let people opt-in. They’ll thank you for it.
JESS3 / The State of The Internet from JESS3 on Vimeo.
Now that social media is a regular tool in the marketing arsenal, bringing customer relations to the forefront (where it belongs IMHO) there’s the issue of: How human do companies want to appear? That is, do they tweet from a corporate account where the tweeter has no name or do they add a face to [...]
It’s a lecture from the head of Marketing of some resorts in Vail. Worth a watch.
http://link.brightcove.com/services/link/bcpid1370868150/bctid52412902001
Yesterday Olivier Amar and Branko Rihtman came over with their families for a fun day of food and kid mayhem. This in itself is not worth a blog post – but during the day Branko mentioned the post Twitter Is Not a Social Media Strategy by Sarah Goodwin. Apparently he liked this post so much he [...]
I gave this presentation yesterday at the Schulich MBA Program in India, Schulich School of Business, York University, Mumbai Campus
Using Social Media For Competitive Advantage
View more presentations from Shira Abel.
As you know from my previous post where I go on and on about my love of BlueHost (kidding) – I’m now searching for a new hosting service for my various blogs (basically this site and Tchochkes) Some people who were obviously paid by other hosting services started to message me advertisements for hosts on [...]
Bluehost saw a woman lying in pain and kicked her a few times just because she’s down and it can. Honestly, I’m still in a state of shock over how bad Bluehost customer service truly was. This post is the explanation of why Bluehost has lost me as a customer. How Bluehost’s actions resulted in [...]
Yesterday I wrote a post: Social Media Marketing – You Can’t Stop Once You’ve Started and I sent it to Chris Brogan via Twitter, who read it and came up with another, very interesting, question of his own.
“I have a different question: this is going on with or without company involvement. Is your company ready [...]
I just finished reading Kfir Pravda’s article “What Companies are Missing in Social Media Marketing” and I agree with all of it – I also have something I’d like to add.
Social media opens up a door. A door that isn’t so easy to close once it’s been open. It means a company is willing to [...]
