Now that social media is a regular tool in the marketing arsenal, bringing customer relations to the forefront (where it belongs IMHO) there’s the issue of: How human do companies want to appear? That is, do they tweet from a corporate account where the tweeter has no name or do they add a face to [...]
It’s a lecture from the head of Marketing of some resorts in Vail. Worth a watch.
http://link.brightcove.com/services/link/bcpid1370868150/bctid52412902001
Yesterday Olivier Amar and Branko Rihtman came over with their families for a fun day of food and kid mayhem. This in itself is not worth a blog post – but during the day Branko mentioned the post Twitter Is Not a Social Media Strategy by Sarah Goodwin. Apparently he liked this post so much he [...]
I gave this presentation yesterday at the Schulich MBA Program in India, Schulich School of Business, York University, Mumbai Campus
Using Social Media For Competitive Advantage Final
View more presentations from Shira Abel.
As you know from my previous post where I go on and on about my love of BlueHost (kidding) – I’m now searching for a new hosting service for my various blogs (basically this site and Tchochkes) Some people who were obviously paid by other hosting services started to message me advertisements for hosts on [...]
Bluehost saw a woman lying in pain and kicked her a few times just because she’s down and it can. Honestly, I’m still in a state of shock over how bad Bluehost customer service truly was. This post is the explanation of why Bluehost has lost me as a customer. How Bluehost’s actions resulted in [...]
Yesterday I wrote a post: Social Media Marketing – You Can’t Stop Once You’ve Started and I sent it to Chris Brogan via Twitter, who read it and came up with another, very interesting, question of his own.
“I have a different question: this is going on with or without company involvement. Is your company ready [...]
I just finished reading Kfir Pravda’s article “What Companies are Missing in Social Media Marketing” and I agree with all of it – I also have something I’d like to add.
Social media opens up a door. A door that isn’t so easy to close once it’s been open. It means a company is willing to [...]
Twitter isn’t rocket science but it does require some common sense.
The above picture is an example of what not to do on Twitter. This is called spam. It’s annoying. It’s rude. It lowers your influence and loses you followers. Don’t do it.
Think about what Twitter is – a microblogging tool. Blog infers content. If this [...]
54 hours to send out ideas, join a group, create a product and then present it – welcome to Startup Weekend. When I heard about it I decided to sign up because it sounded like a lot of fun. I’ve worked in many a startup and I always loved the frantic pace of crunch time [...]
